Home
Joost (/Yoast/) Rietveld is Professor in Business Strategy and Digital Markets at the UCL School of Management (London, UK).
Joost’s research has been published in top-ranked academic journals including the Academy of Management Journal, Strategic Management Journal, Organization Science, Strategy Science, Research Policy, Journal of Management, and Administrative Science Quarterly. His research has been nominated for and won various awards. His PhD dissertation was awarded finalist in best dissertation competitions organized by INFORMS and the Academy of Management.
Joost is an expert on platform strategy and digital markets. He has conducted research across various industries, including video games, mobile apps, short-term rental platforms, board games, and crowdfunding. Joost has deep expertise in video games after having studied several of its segments (e.g., console, mobile, PC) and challenges (e.g., platform dynamics, business models, product release strategies). Prior to entering academia, Joost worked at game developer Two Tribes and later as a consultant. More recently, Joost worked on Microsoft’s $69 billion acquisition of publisher Activision-Blizzard. He has also been retained as an expert witness in a class-action antitrust lawsuit involving the Steam distribution platform.
Joost has extensive teaching and speaking experience. He has designed and taught courses on business strategy, platform competition, competing in digital markets, and the video game industry at several world-leading institutions including New York University, New York Film Academy, Rotterdam School of Management at Erasmus University, and UCL. He has given talks at a wide range of organizations including Charles River Associates, Harvard Business School, Oxford University, the British Institute of International and Comparative Law, Facebook, Guerrilla Games, and many others.
His expert commentaries have appeared in Reuters, Financial Times, Bloomberg, TechCrunch, Wired, Polygon, Vox Recode, GamesIndustry.biz, GameSpot, LinkedIn News, Seeking Alpha, City AM, Financieel Dagblad (Dutch), BNR (Dutch), and others.
Joost publishes Platform Papers (Substack)—a research blog covering platform competition and Big Tech. The blog is linked to PlatformPapers.com, an online repository that collects and organizes academic research on platform competition across the fields of management, marketing, information systems, and economics.